My key messages:
Natural
scientific
fresh
My key myths to show these messages:
Herbs
Molecule in the logo
Green
This rolls royce ad shows how the car is exspensive,royal and rare. wraith is what they call the car and it means ghostly and unusual. this suggests its expensive so hardly seen on the streets as the ad shows lighting and dark colours like its a rare sight. it also shows how it is a royal delicate car and is quiet and luxury. The myth os the silence is how rare and hardly seen it is and u wouldn't see it below the radar in a city or town only really in rich areas.
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